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Design, colour and easy style
Smart Hotel 4
Smart Hotel 5
Smart Hotel 6

Smart Hotel

Hotel Rosso 23, an elegant 4-star hotel in the historic center of Florence, is located just a 5-minute walk from the Duomo and Santa Maria Novella station. The hotel rooms furnished with taste and bright colors await you in Florence, the cradle of the Renaissance.


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Smart Hotel 7
Superior View
The particular and unique French rooms offer quick and easy accommodation, ideal for a weekend in Florence for a young and dynamic clientele.
Elegant in their simplicity and well-equipped with all the technological comforts.
The Superior rooms, with views that welcome you into a contemporary and comfortable environment
Visit the cradle of the Renaissance

5 minutes from Florence Cathedral and Santa Maria Novella train station, Rosso 23 is our smart solution for visiting the cradle of the Renaissance with ease.

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Smart Hotel 8