Design, colour and easy style
Smart and comfortable solutions
Minimal chic in central Florence
Dynamic, energetic, contemporary: our "urban riad" with its red decor awaits you in Piazza Santa Maria Novella, in the heart of Florence's old town.
Rooms to enjoy, furnished with passion, originality and comfort. Easy, fast solutions for a young, cosmopolitan clientele.
5 minutes from Florence Cathedral and Santa Maria Novella train station, Rosso 23 is our smart solution for visiting the cradle of the Renaissance with ease.
Discover all the exclusive package deals we have created for you, to offer you the best and even a little bit more.