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why the best hotels group:
4 star hotel in Florence centre 3
4 star hotel in Florence centre 4

4 star hotel in Florence centre

Hotel Rosso 23 is one of the creations that Why The Best Hotels has the pleasure to present you: a 4 star hotel in Florence center featuring a modern and refined design that give all guests the pleasure of a stay in a perfectly preserved historic building in the pedestrian center of the city, overlooking the magnificent Santa Maria Novella square.

The unique atmosphere that you will experience in the Hotel Rosso 23 represents in fact the direct demonstration of how a passionate and attentive management along with a professional staff can turn a stay in a 4 star hotel in Florence into an unforgettable experience.

Booking at the Hotel Rosso 23 you will treat yourself to a fantastic holiday in one of the jewels of Why The Best Hotels Group's crown and you will find yourself immersed in a magical city, full of history and of artistic testimonies, in a unique location such as Santa Maria Novella square, where this 4-star hotel in Florence awaits you at number 23.