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why the best hotels group:
Design Hotel Florence Italy 3
Design Hotel Florence Italy 4

Design Hotel Florence Italy

Dynamic and elegant, but with a relaxed and informal atmosphere, the Rosso 23 is the perfect design hotel in Florence for those loving charm and refinement.


Housed within a fine old building, overlooking an inner courtyard as if it was a “modern riad”, the Rosso 23 is a high-quality 3 star hotel.


Its spaces, airy and sophisticated, are played in shades of red and grey, with particular attention to detail, that mark both the common spaces and the rooms.


Very evocative and elegant is the internal staircase leading to the upper floors, witness of the nobility of the building and of its refinement, still enjoyable.


All the 42 rooms – Superior Vista, Superior and French – are furnished with sophisticated taste and attention to detail, distinguished by the inevitable red color.


The sophisticated environments, the wonderful view on the Piazza Santa Maria Novella and the original furnishings offer a pleasant and relaxed atmosphere, where to feel at home.