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4 Star designer hotel in Florence 3
4 Star designer hotel in Florence 4

4 Star designer hotel in Florence

The Hotel Rosso 23 is a 4 Star designer hotel in Florence situated close to Santa Maria Novella.


Anyone looking for a 4 Star hotel in central Florence can’t afford to miss out on a visit to the Hotel Rosso 23.

In this elegant building, there is a happy marriage between the renaissance charm of a former palazzo with modern designer elements which make the hotel truly one of a kind.


The Hotel Rosso 23 can be found in one of the most beautiful squares in the historic centre of Florence, Piazza Santa Maria Novella, which has recently been restored and closed to traffic.

The location is fantastic for exploring the city, making it easy to reach many of the main places of interest for tourists with just a short walk.

Next to the hotel are the splendid Basilica of Santa Maria Novella and the Medici Chapels, whilst a 5 minutes’ walk will get you to the Cathedral of Santa Maria del Fiore with its Cupola by Brunelleschi and Giotto’s Campanile, all of which are masterpieces that have no equal anywhere else in the world.


The hotel’s 42 rooms are both comfortable and welcoming as well as being fully equipped with everything you might need in order to guarantee a relaxing stay.

The general furnishings have a stylish modern feel which plays with a colour palette of reds, greys and white which combine together to provide an ambience that is comfortable and refined at the same time.

To make your stay even more exclusive, why not choose one of the rooms that overlooks the Piazza Santa Maria Novella and enjoy one of the most beautiful views in the city?


Make your stay in Florence utterly unforgettable by choosing the elegance and comfort of a 4 Star hotel, the Rosso 23.